❓ The Problem
How to make flight CO2 offsetting friendlier for Lufthansa users?
👤 My Role
Lead UX/UI (Collaboration with Research & UX Writing)
📱 Devices
1. Research
Fieldwork: “Guerrilla” interviews at European airports to understand real perceptions regarding sustainability, CO2, and SAF (Sustainable Aviation Fuel).
Benchmarking: Competitor analysis to identify standards and opportunities for improvement.
Strategy: The project was divided into several Value Streams to cover the entire user journey (pre, during, and post-flight).
2. The Challenge: Offsetting Past Flights
My focus was designing the experience for users who had already flown (“The After”). The goal: to facilitate retroactive offsetting.
The Solution
A 3-Step Flow
I designed a linear and transparent process to reduce cognitive friction:
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Selection: The user chooses which past flights to offset.
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Configuration: Decides how much of the carbon footprint to neutralize.
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Method: Chooses where their contribution goes:
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Ecological Projects (Reforestation).
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SAF (Sustainable Aviation Fuel).
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Mix (A combination of both).
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3. Validation & Launch
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User Testing: We validated the prototype with real users.
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Iteration: We adjusted the interface based on test results to improve the clarity of complex scientific data.
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Result: Successful launch and integration into the Lufthansa digital ecosystem.
